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Jeanne Lanvin is born on January 1, 1867 in Paris. Daughter of Bernard-Constant Lanvin (very unstable journalist) and of Sophie-White, she will be the elder one of eleven children. The Lanvin will live in greatest poverty in spite of the support of a friend of the family, Victor Hugo. Between the writer and the Grandfather of Jeanne, Jacques-Firmin Lanvin, wove unravelled links.
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At 13 years, Jeanne will work in a milliner of which she will deliver the caps. It will be called "small the slow train" because of his practice always to run after the slow train in order to save under. The wages, which she will receive, each month, will rise with 6 Euros
Fascinated by the caps, at 16 years, she will learn how to make them in a marvellous way. One will propose to him a place of apprentice milliner at Felix and, at 18 years, she will live a room of good where she will imagine and manufacture caps of headstocks, which she will sell directly in the stores, its small trade will be very appreciated !
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Jeanne Lanvin in her Private mansion of VIIe district of Paris in 1938
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Lanvin millimers at the end of 1930
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The things will be connected quickly. After Felix, Jeanne will enter to Cordeau and will work in Barcelona where she will gain much money. At that time, the caps are very in vogue and the milliner very in vogue.
Of return in Paris, Jeanne will settle on her account. She will rent two rooms under the roofs, street of the "Saint-Honoré" market, then will move to the 16 street "Boissy d' Anglas" to increase and a few years later will settle to the 22, street of the "Faubourg Saint-Honoré", which will be the Heart of the Lanvin House.
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It is at the hippodrome of Longchamp, in company of her small 14-year-old sister her junior, that Jeanne will meet her husband, the Tale Emilio di Pietro. They will marry on February 20, 1896 but will divorce in 1903. From this union will be born, in 1897, a small Marguerite girl whom one will call Ririte, which will be made call Marie-White in the years 1920. There had not been of greater happiness in the life of Jeanne than the birth of this small girl. It is thanks to this child that Jeanne will metamorphose herself as a Jeanne Lanvin.
Indeed, Jeanne Lanvin will reveal her talents of dressmaker by dressing this girl cherished with nice dresses trimmed with English embroidery with charming pleated. Each one of these dresses was an enchantment. The customers wanted clothes similar for their daughters. After the young girls, Jeanne Lanvin will dress the moms with talent and thus will start her career of "Large Dressmaker".
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Marguerite
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Model for young girl imagined by Jeanne Lanvin in 1919
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At the beginning of the years 1900, Mrs Lanvin was very famous, she will reach the node of her glory about the years 1920. In 1925, Jeanne Lanvin will employ more than eight hundred workers! Each one of her collections will present three hundred models.
Jeanne lanvin will invest a part of her fortune in the stone. She will buy a whole building close to the Invalides, will be made build "a small madness" in Vésinet. With the complicity of Albert Armand Rateau, an artist very in vogue to which she will entrust the decoration of her private mansion equipped with two buildings, and her villas, she will open "Lanvin Décoration" and will decorate their shops and the Daunou theatre.
In 1925, she will still call upon Albert Armand Rateau for the decoration of the exhibition of decorative arts.
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In 1924-1925, the Lanvin House will launch NIV NAL, IRISE then ten perfumes such as KARA - DJENOUN (In remembering a travel in Egypt ), LE SILLON, CHYPRE, COMME-CI COMME-CA, LAJEA, J'EN RAFFOLE, LA DOGARESSE, OU FLEURIT L’ORANGER (Withdrawn of the sale in 1940), GERANIUM D’ESPAGNE (Withdrawn of the sale in 1962), APRES-SPORT, friction JEANNE LANVIN, CROSS-COUNTRY, and MON PECHE/MY SIN (Withdrawn of the sale in 1988). Let us note that NIV NAL, IRISE, KARA DJENOUN, LE SILLON and APRES SPORT will be withdrawn from the sales since 1926.
In 1925, Jeanne Lanvin will create "Lanvin Parfums" to the 4, "rond point des Champs Elysées" with openings to Cannes and Touquet. She will engage a young ?nose? André Fraysse. Her laboratory will be installed in Nanterre..
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Mon Péché/My Sin
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Arpège in 1932
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Mrs Lanvin had the idea of perfume ARPEGE in 1927 for the 30 years of her daughter cherished. Paul Vacha and André Fraysse will be the creators.
The name of the perfume will hold with a reflection that Marguerite (great impassioned music and of song) will pronounce by testing the perfume: "One would say an arpeggio". Albert Armand Rateau will draw the bottle, celebrates it black ball decorated with a drawing allotted to the artist Paul Iribe immortalising the love of a mother for his daughter. The stopper with gadroons will be gilded with the fine gold. This perfume was a immense success.
Jeanne Lanvin will contact large specialists to manufacture bottles of exception. Baccarat will publish the crystal bottles, the Manufacture of Sevres, the balls of colors to hard copies limited, Christophe will create a case of voyage for perfume "PRETEXTE" and Cartier will create a case of bag for "ARPEGE".
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Drawing of Paul Iribe
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Square "Arpege" version
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"Arpège" version transparent bottle
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"Arpège" version spray
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In 1928, launching of "L’AME PERDUE/LOST SOUL" and "PETALES FROISSEES", in 1933, "SCANDAL" and "L’EAU DE LANVIN" with powder creation and lipsticks etc. in 1934, launching of "RUMEUR".
In 1926, Jeanne Lanvin will be quoted with the command of Chevalier of the Legion of Honour, and in 1938, she will receive the rivet washer of Officer of the Legion of Honour of the hands of Sacha Guitry.
In the world of the spectacle, Jeanne Lanvin equipped some actresses of which Yvonne Printemps. The latter will be selected for the advertising countryside of Perfume PRETEXTE launched in 1937.
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Eau Arpège
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July 6, 1946, Jeanne Lanvin died, she was 79 years old. In spite of the impassioned love but choking that Jeanne had towards her daughter and who had ended up moving away them, Marguerite will take again the direction of the house until her death in 1958.
In 1960, launching of "CRESCENDO", in 1964, "MONSIEUR LANVIN", in 1966, "VETYVER LANVIN", in 1971, "VIA LANVIN", in 1979, "LANVIN FOR MEN" and "CARDOMONE" (in middle East), in 1983, "CLAIR DE JOUR", (the majority of these perfumes were withdrawn from the sale).
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Via Lanvin
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Clair de Jour
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Lanvin for Man
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In 1987, creation of perfume spray of "ARPEGE", in 1997, "LANVIN MAN"
In the year 2000, Pascal Mourgue created "OXYGENE" (woman) and in 2001
"OXYGENE" (man).
In 2002, creation of d’ECLAT D’ARPEGE and in 2003, LANVIN VETYVER.
It is into 1990 that house LANVIN was repurchased by the group Oréal and the family Louis Vuitton that will decide into 1993 reorganize and to start again perfume spray of ARPEGE.
The head office is always located, as at its origin, in the 15-22 Faubourg Saint-Honoré in Paris.
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Composition of "Arpège"
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